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Friday 16 September 2011

Kanye West - Stronger


This opening shot in Kanye West's Stronger shows Daft Punk monitoring Kanye on futuristic screens which looks like the setting is in the space age. Also it is common for many artists to feature other bands in their videos, especially if they assist them with the backing track or lyrics, such as Daft Punk provided the backing basis for Kanye's song.


Here the use of CGI and Visual Special Effects works really well due to the fact that Kanye sings about being made stronger and judging by the size of this unknown machine that look like an X-Ray it is doing something to his body.


In this shot Kanye is shown rapping against a wall but the video layer has wavy lines over it, which suggest that this is being watched on a monitor or screen, probably by Daft Punk. Furthermore his shades are quite funky and futuristic which also ties in with the time of the video.


Here Kanye is singing to a female in a futuristic setting lit up by a predominant blue light which creates a chilled-out sexy mood for the scene. Also using an attractive woman in his music video makes it appealing to the male audience and is a technique frequently used in the music industry.


In this final shot Kanye West is shown breaking out of his room / cell which makes the audience now apparent that he is not wanting to be kept here to be made stronger, he just seems to be imprisoned here for scientific research.

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