Target Audience (survey + interview + feedback)

Here is my survey for music videos.

Here are my results.

This other answer is irrelevant as the user who answered other put Youtube and did not realise it was a choice.

Here is my interview with James Alcock for target audience.

No More Idols Digipack

I like the way Chase & Status have created their album artwork for no more idols due to the fact that the use of boring black and white colours for the background picture, makes the yellow font stand out alot which is eye catching to the audience. 

The back of the cover is kept with the same colour scheme yellow and black. It is also kept very simplistic which i also like.

Welcome Reality Digipack

I admire the design of Nero's new album Welcome To Reality due to the fact that on the front cover it portrays some sort of futuristic planet with a city in the background. Furthermore the two people standing near the opening / bright light are probably the two members of Nero.  I also like the fact that the bands name is in the same font and style that they use for all their posters and CDs so that consumers can recognise the band name. The rest of the CD like the back cover and CD itself is very simple as I imagine they want to draw more attention to the front cover as opposed the back.

Sound Of Dubstep 3 Digipack

I find this digipack which is for The Sound Of Dubstep 3 interesting due to the fact that the use of white, black and green as the colours makes the album quite calming, but the use of 3D spikes diminish this and crowd certain areas of the artwork which probably represents the sharpness of the dubstep genre / tracks.

Playing In The Shadows Digipack

I like this digipack for Playing in the shadows by Example due to the fact that the pictures used on the front and back tie in really well with the name of the album. On the front cover, Example is shown with a shadow over half of his face. This is interesting as it may represent the split between good and bad or can represent some sort of alter ego which many solo artists have. The back cover shows his face in a shadow apart from his eye line and this portrays that Example can see whatever he is looking at. Finally on the CD itself there is a huge yellow E which represents Example and is eye catching to the audience.

Skrillex Poster

I like this poster by skrillex due to the fact that the red and black colour scheme is kept throughout. Furthermore the 3d font really stands out and grabs the audiences attention to the artist. In addition skrillex is shown in the bottom right corner with a red tint which also shows the audience who he is. 

Modestep Poster

This poster for Modestep's full live show is very representative of the group due to the fact that their genre is electronic rock and dubstep which is associated with the youth culture. This is shown on the poster as there are speakers and city blocks surrounding the bold font which is also eye catching to the audience.

Deadmau5 Poster

I like this poster for Deadmau5 show in the Congress Theater due to the fact that it is very simple but means so much. Deadmau5 is very popular in the electro dance music scene and funky mouse head wear is like a symbol for his music. That is why this poster is so easy on the eye as people recognise the mouse symbol and know which band will be playing. Furthermore the lights and the disco ball style on the head wear represents the target audience for young adults who go to dance events and clubs.

Hadouken Poster

This Hadouken! poster fits in well with the genre of music and the band itself due to the fact that they are a English grime, electronica, dance band which are representative of the extravagant youth culture today. This is shown in their poster as they use bright vibrant colours and sharp bold texts to attract the audience. Also the design looks quite retro which fits in with the name of the band as it is named after a move on the classic street fighter games.

Dubba Jonny - All In

This opening shot of Dubba Jonny All In shows a group of friends pre drinking for a house party in the car. This is interesting as we presume that this group of friends is late or being expected at the party so they are pre drinking to save time. Furthermore this scene shows that this they are quite responsible as they look old enough to be drinking and they have a designated driver.

This is interesting as the drummer for the house party and possibly for Dubba Jonny has his drum set in the kitchen of the house party. This suggests that the party is quite busy / packed.

This type of shot is popularly used in dance, dubstep and rap music videos. It is apparent why as it adds sex appeal to the artists and bands music video, which would usually attract most of the male audience.

Here a girl at the party is smoking something out of a cardboard tube. This suggests that the party has drugs, but what kind we are unsure. Furthermore the female may not be able to afford smoking utensils so she is using a cardboard tube.

Here drunken adults are shown at the party having a good time. I like the lighting used in the music video as it is bright and vibrant which is representative of youth culture and having a good time. Furthermore the music video shows scenes from many different rooms in the party because there is a different atmosphere in every room. For example in the bedroom they are chilled out doing drugs whereas in the main hall / lounge people are dancing around.

Kanye West - Stronger

This opening shot in Kanye West's Stronger shows Daft Punk monitoring Kanye on futuristic screens which looks like the setting is in the space age. Also it is common for many artists to feature other bands in their videos, especially if they assist them with the backing track or lyrics, such as Daft Punk provided the backing basis for Kanye's song.

Here the use of CGI and Visual Special Effects works really well due to the fact that Kanye sings about being made stronger and judging by the size of this unknown machine that look like an X-Ray it is doing something to his body.

In this shot Kanye is shown rapping against a wall but the video layer has wavy lines over it, which suggest that this is being watched on a monitor or screen, probably by Daft Punk. Furthermore his shades are quite funky and futuristic which also ties in with the time of the video.

Here Kanye is singing to a female in a futuristic setting lit up by a predominant blue light which creates a chilled-out sexy mood for the scene. Also using an attractive woman in his music video makes it appealing to the male audience and is a technique frequently used in the music industry.

In this final shot Kanye West is shown breaking out of his room / cell which makes the audience now apparent that he is not wanting to be kept here to be made stronger, he just seems to be imprisoned here for scientific research.

Deadmau5 - Ghosts N Stuff

This opening shot for Deadmau5 "Ghosts N Stuff" is a bird's eye view of a presumed unconscious man being wheeled through the hospital on a ward trolley. This is a good opening scene as the audience are left to question what has happened to this man and will he be okay.

In this shot it is apparent that the man has passed away due to the fact that using a layered effect, comically a ghost appears from the man's body in the hospital. 

Here we see the artist of the video Deadmau5 in a nightclub in his trademark headgear which suggests that he is partying and having fun. Furthermore in the background there are people with fancy dress so therefore it could be fancy dress or even Halloween which would tie in with the ghost from the previous scene.

Here the comical ghost is seen trying to act normal or human by ordering a fast food meal but struggling to consume it. This shows that the ghost is trying to be human and previously who he was but he can't be. Also the chef is acting strangely towards the ghost as it is not a part of everyday life and it is apparent that the ghost appears as a joker.

In this final scene the man comes back to life in the hospital ward, only to be awaken with the space invaders tattoo that the ghost had as shown in the previous screenshot. This shows how a part of the man seemed to live on in the ghost and suggests that maybe there is life after death.

Nero - Guilt

This is the opening shot to Nero's video for Guilt. It is very interesting due to the fact that the use of CGI and clever special effects helps portray and create a futuristic city which possibly resembles Hong Kong. Also the fact that the band name is shown on a screen portrays that the bad expects to still be known and popular in the future.

This shot is shown inside a strip club. This shows that in the future women are still seen as sex objects. Furthermore the use of bright strobe lights in red and purple create a sexy and calming atmosphere.

This close up shot of the Asian / oriental businessman is voyeuring the stripper and seems to be very important , possibly head of a triad gang or high class organisation. Furthermore the strip club seems to be very open and not that busy which may mean that this is a private club possibly owned by the businessman.

This is the most interesting shot in the entire music video as it completely changes the setting and storyline. As shown the stripper turns into some sort of monster or creature, which makes the audience think that there may be extra terrestrial life in the future. Furthermore the girl / monster attacks the businessman which suggests she has had enough of him sexual viewing her. 

This final shot is attention-grabbing as the name of the song "Guilt" is cleverly shown as the name of the club at the end of the video. This could also tie in with the fact that the stripper may feel guilty about her profession or the fact that she is a monster.

Hadouken - M.A.D

In this opening scene of Hadouken's music video M.A.D a person is dressed in a mouse costume. This is very comical as you would not see this in everyday life and that in real life mice are small and are not the same size as humans. Furthermore the character has the characteristics of a hoodlum or troublemaker as he is wearing bling, walking with a swagger, and creating disrupt by banging a stick against buildings.

In this shot the mouse is shown grinding and chatting up two females on the side of the street. This portrays him as a dirty male as he just wants the girls for sexual reasons. Furthermore he is rejected for maybe dressing like a mouse.

This is my favourite shot in the entire music video due to the fact that the shopkeeper refuses to sell the mouse alcohol as he is comically underage. So the mouse beats up the shopkeeper. Furthermore the shot is great because the facial expression on the mouse costume has now been changed to an angry look. 

In this shot a blur effect is used to give the impression that the mouse has drunk too much and is now experiencing blurred vision. Also the facial expression on the costume has again changed as he is pouring away the drink as he may feel anxiety or even ill.

This final upward shot is where the mouse gets attacked by another person in a cat costume. This is a typical enemy for a mouse and i comically represented showing that the mouse is not the only giant animal around here. Finally i believe that the message summed up here is that it is a dog eat dog world, meaning that if you go around misbehaving, someone is going to misbehave towards you.

Scooter - J'adore Hardcore

I chose this opening shot from the music video Scooter - J'adore Hardcore due to the fact that i like the use of lighting as Pae & Sarah perform a synchronised Melbourne Shuffle. As they dance in the shadows it gives a silhouette impression in front of the bold lit up city behind them. I really love this shot and the music video as a whole due to the fact that it makes the Melbourne Shuffle, a lost dance from the 80's, re-noticed. 

This is a very interesting shot due to the fact that Pae is shuffling at numerous different angles and on the floor it has the angle 833 degrees. Furthermore it looks as though he is shuffling in a playground which adds a sense of people wanting the shuffle to be learnt and performed from the playground up, so to speak. 

Here the music video is split up into shots of Pae & Sarah shuffling, shots of Scooter singing and club shots like the one above. This is common in most dance or hardcore music videos as most artists prefer to get many shots for their video whilst performing due to the expensive lighting and the crowds reactions.

This is a close up shot of the Artist Scooter. What i like about this shot and how Scooter appears is the fact that he has piercings and skull rings which are usually associated with bands in the punk genre, as apposed to hard style. 

This shot in j'adore hardcore is a panning upward shot of a female dancer in a club. This is common in dance clubs and music videos as it adds sex appeal to the male audience.